| 1. THE AREA'S
STRATEGIC LOCATION |
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Locating
a business activity is a very important decision that can represent a
company's key to success.
At present, thanks to the construction of major communication axes,
Les Garrigues region is sited in a privileged location that is swiftly
connected to the industrial development generated in the Mediterranean.
The territory of Les Garrigues has the following communication axes:
A-II motorway (Lleida-Barcelona), highway N-240 (Lleida-Tarragona) and
secondary roads C-233 (Flix-Bellpuig) and C-242 (Reus-Fraga). There
is also a railway infrastructure that links Lleida-Tarragona and Lleida-Barcelona,
with stations in Les Borges Blanques, Juneda and Vinaixa. Over the forthcoming
months, a new railway infrastructure for the high-speed train (TGV)
will be set up, allowing our region to access the TGV or AVE in less
than half an hour from the station in Lleida city.
By road, there are two exits that lead to the region: one in Les Borges
Blanques, and the other in L'Albi-Vinaixa. They both link the territory
to Barcelona airport in no time. We also have excellent communication
with Reus and Saragossa airports. In the near future, Alfés and
Cervera, and their airports, could become important marketing centres,
which would open our region's communication possibilities even more.
Maritime marketing is another possibility at our hands thanks to the
ports in Tarragona and Barcelona, two of the most important in Spain.
They perform a considerable number of daily transactions, both national
and international.
| 2. AVAILABILITY
OF INDUSTRIAL SOIL AT COMPETITIVE PRICES |
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Les
Garrigues region's economic tradition is closely linked to agricultural
production. Consequently, the industrial sector is mainly composed of
small companies, which complement the agricultural sector.
Currently, there are three consolidated industrial areas in the region:
the first, and most important, is the area of Les Borges Blanques, which
offers companies two urbanised areasdos áreas urbanizadas al
alcance de la empresa que lo desee: the Les Verdunes area and the large
surface area. The other two industrial areas are in Juneda and Arbeca,
two towns located near the main communication axes.
Despite not having industrialised areas, the other towns aim to foster
the implementation of any business initiative, hence the promotion of
the reclassification and adaptation of lands at unbeatable prices.
The current price of industrial soil is a major attraction if compared
to prices in other areas in a 100 km. radius.
Les Garrigues region is located near important industrial and service
areas such as Lleida, Mollerussa and Montblanc, that accommodate a great
number of companies that can meet the needs of any type of economic
activity.
| 3. POTENTIAL LABOUR
MARKET |
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Les
Garrigues, together with other inland regions in Catalonia, has suffered
the effects of the immigration of its population towards large cities,
such as the ones in Barcelona's metropolitan area.
Said depopulation has halted economic development and the diversification
of activities. Given this situation, the main economic activity is focused
on agriculture, stockbreeding and service companies that are linked
to this sector.
Due to this stagnation, the region's youths, despite a fine training,
have to move to industrialised centres to look for a job, as many of
their relatives or neighbours have done before them.
A survey performed in 2000 showed the number of youths undertaking
university studies who would doubtfully find a job in the region. Thus,
the human potential in our region should be an attraction for companies
that wish to progress, as we have a young and well-trained labour force
that is deeply rooted in the region.
There is a lack of job offers in the region, which implies that almost
19% of the population has to move to other areas.
At present, the deficit of labour force is being solved through the
arrival of immigrant workers. They are now settling in the region, and
coexistence with them is being positive. This is another example of
the open and friendly nature of the people of Les Garrigues.
| 4. NEW OPPORTUNITIES
IN THE FIELD OF FOOD AND AGRICULTURE |
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Currently, Les Garrigues region is undergoing times of change. Some of
the towns in the area have witnessed how the introduction of support
irrigation has lead to the emergence of new opportunities which allow
them to face the future in better conditions.
The first irrigated lands to become established are 12,360 acres of
irrigation transformed with the creation of the Garrigues Sud irrigation,
between the municipal areas of La Granadella and Bovera. Recently large
areas in the municipal regions of El Vilosell and L'Espluga Calba also
draw on this irrigation. In forthcoming years, another 9,884 acres will
take water to municipal regions such as Bellaguarda, Juncosa and Els
Torms.
The Segarra-Garrigues canal is designed to be able to water 38,880
acres. Its right margin will be fully irrigable, whilst the left one
will be so partially. This long-awaited future experience will be a
salutary economic event for all affected regions.
The arrival of water to this territory, with its long tradition of
dry agricultural production, opens up a whole new range of possibilities,
both from the agricultural and from the industry and services points
of view. The tourist profit this endeavour can create can represent
a major opportunity for the introduction of new leisure, restaurant
and hotel activities.
Les Garrigues' strategic location, thanks to the major communications
axes such as the N-II highway and the future development of logistic
centres in Lleida city, and its proximity to important markets like
Tarragona, Barcelona or Saragossa, suggest the possibilities of carrying
out an agricultural production with alternative crops that would almost
certainly be successful in all fields (production, transformation and
marketing).
| 5. EMERGING RURAL
TOURISM |
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Nowadays,
rural tourism has become a key element for economic diversity and local
development for many regions as it has mainly been introduced in areas
where traditional economic activities have suffered a decline.
Les Garrigues' territory and landscape offer a vast collection of
quite unknown potentials and resources, mainly based on its own heritage.
This region has a large cultural, historical, landscape and natural
foundation.
An example of this important local heritage is the fortress of Els
Vilars d'Arbeca, an exceptional architectural complex with stunning
defensive elements and a towered-wall. Other constructions can be found
all around the region, such as the gothic castle-palace of La Floresta,
the covered square and the stately buildings in Les Borges Blanques,
or the ruins of the castle-palace of Els Cardona in Arbeca.
Juneda has a baroque church, covered streets and a gothic portal,
as well as an ancient ice cave. The castle-palace of the Hospitalarios
stands out in L'Espluga Calba. The cave paintings in el Cogul and L'Albi,
and the Romanesque churches in Vinaixa, Fulleda or Granyena, are of
unquestionable artistic interest.
There is an Archaeology Museum and an Oil Theme Park in Les Borges
Blanques. La Pobla de Cérvoles boasts an Ecomuseu (Ecomuseum)
located in an old 18th century windmill and the Arborètum. La
Granadella has permanent exhibitions displaying the work of local painters
Jaume Massip and Emili Pujol.
Throughout the year there are other attractions in the region with
its festivities and events. Some of the most important are the Easter
procession in Granadella, the Spring Festivities in Sant Salvador, the
Competition of "Cassoles de Tros" (consisting in cooking a
casserole made with vegetable, snails and pork) in Juneda or the paella
competition in Les Borges Blanques, among others.
The main trade fairs: in January, in Les Borges Blanques, fair where
extra virgin olive has a major role, and which celebrates the production
of high-quality food and agriculture with olive oil as the star product
(being a distinctive symbol of the region). In November, Arbeca celebrates
a fair dedicated to gundogs, and finally Juneda organises the Firaporc
fair, dedicated to the pork sector, twice a year.
The development of rural tourism and other types of tourism is an
advantage for our environment. The new leisure trends are focused on
agrotourism, ecotourism, cultural tourism and sport activities such
as trekking, routes on mountain bikes and horse back routes, all of
which are respectful and in contact with nature .
| 6. OPPORTUNITIES
IN THE SERVICE SECTOR |
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Les
Garrigues region has subsisted on an economy based on the primary sector.
The economic and social changes that have taken place in the last
few years have lead to an increase of the secondary sector and, in parallel,
to the need for an expansion of the tertiary sector.
This new industrial offer has prompted the arrival of inhabitants
from other areas in Catalonia and from other countries to cover the
need for workers.
The increase of population implies the development of other services
and needs, all of which are linked to the tertiary sector. Society itself
requests a network of basic and supplementary services such as the construction
of new old people's homes, geriatric centres, day care centres, etc.,
focused on OAPs. Health requirements include dentists, ophthalmologists,
psychologists, etc. Culture, leisure and sport requirements include
museums, archives, gyms, dance and music, etc. Other professionals such
as lawyers, architects, decorators, etc. are also needed.
| 7. DIRECT CONTACT
WITH THE NATURAL ENVIRONMENT PROVIDES HIGH QUALITY OF LIFE |
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Nowadays
society is subjected to constant changes that mainly aim to make our
lives easier, although sometimes they imprison us.
During the last years, our towns and, our region as a whole, have
witnessed the introduction of basic equipment that has improved our
quality of life. Basic service such as electricity, drinking water,
primary assistance service, telephone, and other leisure services such
as swimming pools, sports facilities, libraries, access to the Internet,
etc. enable us to access quality services to carry out any activity.
As a whole, Les Garrigues offers a well-sited environment for the
establishment of companies which can, at the same time, offer employees
an excellent quality of life. Comparing our region to any other city
in the surroundings it is obvious that:
- The towns in our region have a very low level of noise pollution.
- The environment favours the enjoyment of this tranquillity and
peace that enable the development of a great many initiatives
The value of these aspects cannot be calculated financially, but we
must bear them in mind when choosing a place to establish our business
or residence.
To continue safeguarding these natural elements, we have protected
two rural areas: the Mas de Melons i Matxerri, in Castelldans, and the
Timoneda d´Alfés, both of which are well worth visiting.
Furthermore, the whole region is crossed by countless paths that are
ideal for persons who like to discover nature taking a walk or riding
a bicycle.
Local gastronomy includes excellent products such as oil, which is
renowned globally for its organoleptic qualities, combined with typical
dishes from our region.
| 8. INSTITUTIONAL
SUPPORT |
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Over the last decades, Les Garrigues region, and many other regions with
economies based on agriculture, have seen their inhabitants move to large
cities in search of a job.
Currently, this region aims to face the future taking advantage of
opportunities and new technologies. In this line, the local and regional
administrations (councils and Regional Council of Les Garrigues) think
it is a good moment to promote their territory and to make economic
activities other than agriculture and stockbreeding more dynamic. The
region's status will change in forthcoming years, as its territory,
mostly dry with an agriculture based on olive and almond trees, will
incorporate major irrigation areas which will offer opportunities to
consolidate a growing food and agricultural industry.
Furthermore, inhabitants and institutions in the territory are geared
towards fostering the establishment of any environment-friendly economic
activity, that would allow inhabitants that have left the area to return
to the region.
In order to make the establishment of companies in Les Garrigues region
possible, different local and regional institutions have put at the
disposal of the interested parties the human and technical team they
need to facilitate their creation and establishment.
This support includes:
- Facilitating the search for possible locations that could accommodate
new economic activities in the region.
- Assessment on all aspects regarding the necessary processing of
permits and administrative records.
- Offering companies human resource offers that are available in the
region.
- Offering an appropriate institutional support on behalf of the different
local administrations.
| 9. AID PACKAGES |
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Companies that establish themselves and function in Les Garrigues can
obtain very attractive and appealing financial incentives. The essential
characteristic that defines Les Garrigues' public support service is
that it is geared to cover companies' real needs and promote businessmen's
enterprising nature.
Currently, the Regional Council is managing eight aid packages in
Les Garrigues region, all of which are promoted and participated by
other bodies that act throughout the whole of Catalonia.
I. Aid programmes for the occupation of freelance workers
Financed by the Department of Labour of Government of Catalonia.
II. Occupation plan for las Terres de Lleida
Aid programme fostered by Lleida Council, in collaboration with the
Regional Council of Les Garrigues, that establishes two packages:
- Aids for the creation of new companies.
- Aids for the creation of permanent employments.
III. Assessment for the drafting of company plans
Financed by the Department of Labour of Government of Catalonia.
IV. Different aids for co-operatives and Limited Companies
Financed by the Department of Labour of Government of Catalonia.
V. Processing of aids from CIDEM (Centre for Innovation and
Business Development)
Financed by the Department of Labour of Government of Catalonia.
VI. Aids from the PRODER programme (Programme for the Development
and Diversification of Rural Areas) for the 2002-2006 period
- Promotion of the marketing of artisan foodstuffs.
- Diversification of activities in the agricultural sphere and similar
fields.
- Promotion of tourism and non-food related a craftwork.
VII. Aids from the Innovation and Occupation Programme
Financed by the Department of Labour of Government of Catalonia.
VIII. Specific aids from Councils
| 10. A TERRITORY
TO BE DISCOVERED FINANCIALLY |
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Deciding to take on an economic activity is not an easy issue. There
are many variables that should be valued and assessed.
In order to present our region and then attract new investment projects,
the Regional Council of Les Garrigues and the councils in the area are
interested in offering entrepreneurs a series of facilities to make
the territory appealing.
Technological development has favoured the emergence of new work
methods that allow the globalisation of many economic activities. This
in its turn enables the reconciliation of work with the rural environment,
offering a higher quality of life.
The tertiarisation of the economic sector offers new employment possibilities
linked to services for people, the improvement of life conditions and
the concern for the environment.
To make the creation of jobs and wealth a reality, Les Garrigues
region is working to place all the necessary mechanisms in the hands
of investors for them to make their projects come true.
Thus, in order to allow the establishment and creation of new companies,
we have created an offer of industrial soil, different administrations
have set up aids for the establishment of companies and we have organised
a list of job vacancies to determine the availability of labour force.
Hoping to satisfy the expectations of the persons or companies that
are willing to share their project, this area and its inhabitants would
like to make everyone feel at home. |